How to Remove Negative Feedback on Your Amazon Seller Profile

You see it, and your stomach just drops. That one-star review. After all the work you’ve put into sourcing your product, crafting the perfect listing, and managing your inventory, a single piece of negative feedback can feel like a personal attack.

If you’re an Amazon seller, you know exactly what I’m talking about. Your seller rating isn’t just a number; it’s your reputation, your credibility, and a huge factor in your success. The first thing you probably think is, “I have to remove negative feedback amazon won’t let get in my way.” And you’re right to think that.

Your feedback score directly impacts your ability to win the Buy Box, and a few bad reviews can send your Order Defect Rate (ODR) into a danger zone that risks your account’s good standing. It’s a high-stakes game.

But here’s the thing: a negative review isn’t the end of the world. Honestly. It’s a problem, yes, but it’s a problem with a solution. I’ve been in the e-commerce world for years, and I’ve seen how a calm, strategic approach can turn a negative situation around. It’s about knowing the rules of the game and playing it smart.

In this guide, I’ll walk you through exactly how the system works, the steps you can take to get feedback removed, and how to prevent it from happening in the first place. Think of this as your playbook for protecting your brand on the world’s biggest marketplace.

How Amazon Seller Feedback Works

First things first, let’s get on the same page about what we’re dealing with. Amazon has two main types of ratings: seller feedback and product reviews. They are not the same thing, and it’s a critical distinction.

• Seller Feedback is a rating of you, the seller. Did you ship the item on time? Was the item as described? Was the packaging secure? Was the customer service experience good? Buyers give you a star rating from 1 to 5. This is what we’re focusing on today.
• Product Reviews are about the product itself, regardless of who sold it. Is the product high-quality? Does it work as advertised? This feedback lives on the product detail page.

Your seller feedback score is calculated as a percentage of positive ratings (4 and 5 stars) you’ve received over the last 30, 90, and 365 days. Amazon then proudly displays this percentage next to your seller name. Why does it matter so much? Because buyers trust it, and so does Amazon’s algorithm. A high feedback score (ideally 95% or higher) is a massive trust signal that helps you win the coveted Buy Box.

What Qualifies as Negative Feedback?

On Amazon’s scale, it’s pretty simple:

• 1 and 2 stars: This is clearly negative feedback. It hurts your score and immediately increases your Order Defect Rate (ODR).
• 3 stars: This is neutral feedback. You might think, “Hey, neutral isn’t so bad,” but you’d be wrong. A neutral rating does not count as positive, so it still drags down your overall percentage. It’s a silent killer for your metrics.

Any rating of 3 stars or lower is a call to action. It’s a sign that a customer had a less-than-perfect experience, and it’s your cue to step in and see what can be done.

And let’s be real, it stings. You’re building a business, and that one little star can feel like a judgment on your entire effort. But don’t let the emotion take over; let the process guide you.

Amazon’s Feedback Removal Policy

Here’s some good news. Amazon knows that sometimes buyers leave feedback that’s unfair or in the wrong place. They have a specific policy that outlines when they will step in and remove feedback for you. You don’t have to just live with it if it violates the rules.

The process is most successful when the feedback falls into one of these clear-cut categories. Memorize them. It’s your first line of defense.

If the feedback you received ticks any of these boxes, you have a very high chance of getting it removed quickly.

How to Remove Negative Feedback on Amazon

So you’ve gotten a 1-star review that says, “This thing is garbage.” You check your FBA dashboard, and sure enough, Amazon fulfilled the order. Bingo. Now what?

You’ll use the Feedback Manager. This is your command center for these issues.

1. Log in to your Amazon Seller Central account.
2. Hover over the Performance tab and click on Feedback.
3. You’ll see a list of all your recent feedback. Find the negative one you want to address.
4. On the right side, you’ll see an Actions column. From the dropdown menu, select Request Removal.

If the feedback clearly violates one of the policies mentioned above (like an FBA issue or a product review), an automated system will often review and remove it within minutes. You’ll get an email confirming the removal, and just like that, the offending star is gone. It’s a great feeling.

What If Amazon Won’t Remove the Feedback?

Okay, so what happens when you request removal and get the automated “We have reviewed your request and found that the feedback is not in violation of our policies” message? Your heart sinks again. Don’t worry. This is where your people skills come into play.

The bot said no. This means the feedback didn’t fit into one of those clean-cut violation categories. Maybe the buyer was unhappy with your FBM shipping speed or the quality of your customer service. In these cases, Amazon puts the ball back in your court. You have two primary paths forward.

Post a Public Response

Before you do anything else, consider this. On the Feedback Manager page, next to the feedback, there’s an option to Post a public reply. Why would you do this? Because future customers will see it.

This is your chance to show everyone that you are a professional, attentive, and reasonable seller.

Do:

• Be polite and professional.
• Acknowledge the customer’s issue without making excuses.
• Briefly explain what you’re doing to make it right.

A good response looks like this:

“We are so sorry to hear that your experience did not meet your expectations. We pride ourselves on our service and have sent you a message directly to resolve this for you. Your satisfaction is our top priority.”

A bad response looks like this:

“You’re wrong, we shipped it on time. It’s not our fault the post office is slow.”

See the difference? One builds trust; the other destroys it. Remember, this public response will not change your feedback score. It’s purely for damage control and reputation management.

Contact the Buyer (Politely)

This is your best shot at actually getting the feedback removed when Amazon won’t do it for you. But you have to be careful. Amazon has very strict rules against pressuring or incentivizing buyers to change feedback.

Your goal here is twofold:

1. First and foremost: Solve the customer’s problem.
2. Second, and only after the problem is solved: Gently ask if they would consider removing their feedback.

Never lead with a request for removal. Lead with help. This approach turns a transaction into a relationship. Reach out to the customer through Amazon’s Buyer-Seller Messaging system. Be empathetic, apologize for their poor experience, and offer a concrete solution. This could be a full refund (without needing a return) or shipping a replacement product at no cost.

Yes, this might cost you a little money. But what’s more valuable: the cost of one unit, or a pristine seller rating that brings in thousands of dollars in sales? It’s an easy choice.

Sample Message to Buyer (Feedback Removal Request)

Crafting this message is an art. You want to be helpful, not pushy. Here’s a template that I’ve seen work wonders.

Subject: A message from [Your Store Name] regarding your recent Amazon order

Body:

Dear [Buyer’s Name],

I’m [Your Name], the owner of [Your Store Name]. I’m personally reaching out about your recent order, [Order ID], because I saw you left some feedback and it seems you had a less-than-perfect experience.

I am genuinely sorry that we didn’t meet your expectations. Our goal is for every customer to be completely satisfied, and I apologize that we fell short in your case.

To help make things right, I have already [Explain your solution here. For example: “issued a full refund for your purchase. You don’t need to worry about returning the item.”] or [“shipped a brand new replacement to you, free of charge. It should arrive within X days.”]

Your satisfaction is what matters most to us. If you feel that this solution has resolved the issue for you, we would be incredibly grateful if you would consider updating your feedback. Please know you are under no obligation to do so.

You can view and change your feedback here: Link to Amazon’s Feedback Зage: www.amazon.com/gp/feedback/manager.html

Thank you for your time and for giving us the chance to fix this.

Sincerely,

[Your Name] [Your Store Name]

This message is perfect because it puts the customer first. It solves their problem with no strings attached and makes the request as a polite, optional afterthought. You’d be surprised how many customers are willing to help you out when you’ve shown you genuinely care.

How to Prevent Negative Feedback in the Future

The best way to deal with negative feedback? Never get it in the first place. Being proactive is the name of the game. Here’s how you can build a fortress around your seller rating.

• Nail Your Listings: Are your descriptions 100% accurate? Are your photos clear and representative of the actual product? Mismatched expectations are a breeding ground for disappointment. Be honest and even undersell a little.
• Ship Like the Wind: If you’re doing your own fulfillment (FBM), speed is everything. Ship items on the same or the next business day. Upload tracking information immediately.
• Package with Care: No one likes receiving a damaged item. Use sturdy boxes, proper padding, and make sure your products are secure. A little extra for good packing materials goes a long way.
• Communicate Proactively: Use automated emails to confirm an order, notify customers when it has shipped, and maybe even a gentle follow-up to ensure everything arrived safely.
• Streamline Your Operations: Here’s where a little investment can pay huge dividends. Sometimes, preventing negative feedback comes down to having the capital to do things right. Maybe you need a better inventory management system to avoid stockouts. Perhaps you need to hire an extra person to help with packing during the holidays. Or maybe you need to buy inventory in larger quantities to get better products.

It’s a classic case of needing to spend money to protect your income. If a lack of working capital is the bottleneck preventing you from making these critical improvements, that’s exactly what we at Eboost Partners are here for. A small business loan isn’t just debt; it’s a tool. It can be the key to scaling your operations, delighting your customers, and safeguarding your hard-earned reputation.

Managing your Amazon seller feedback is a non-negotiable part of running a successful e-commerce business. It requires you to be diligent, strategic, and incredibly customer-focused. Know the rules, use the tools Amazon gives you, and always, always lead with great service.

A negative review can feel like a setback, but it’s also an opportunity – an opportunity to improve your processes and to show your customers that you care.

Protecting your Amazon store is about more than just managing feedback; it’s about building a resilient and thriving business. Whether you need to upgrade your shipping station, invest in more inventory to prevent stockouts, or simply need some breathing room with working capital, Eboost Partners is here to help.

We provide affordable loans from $5,000 to $2 million with flexible repayment terms of up to 24 months. All our funding options come with convenient, automatic daily or weekly payments.

Don’t let a temporary cash flow crunch put your hard-earned reputation at risk. Contact Eboost Partners today to see how our financing solutions can help your business grow on your terms.