Ever stumbled upon a fantastic product on Amazon and thought, “Wow, I wonder what else this company sells?” Or maybe you’re a small business owner yourself, doing a bit of competitor research or looking for a reliable new supplier.
Whatever the reason, figuring out how to find a seller on Amazon isn’t always as straightforward as you’d think. The platform is built around products, not necessarily the storefronts behind them. But don’t worry, it’s not impossible.
Honestly, learning how to search for a seller on Amazon is a bit of a hidden skill, a trick of the trade that can make your shopping- or your business sourcing- so much more effective. Think of it as having a back-stage pass. In this guide, I’ll walk you through the exact steps, from the super simple to the slightly more advanced, to locate specific sellers and their entire product catalogs. Let’s get you connected.
Key Takeaways
- The easiest way to find a seller is by clicking their name on a product page under the “Sold by” section.
- Searching by seller name in the main search bar can work, but you’ll get the best results by filtering by Brand on the left-hand side.
- Always verify a seller’s credibility by checking their ratings, longevity, and reviews before making a large purchase or considering them a supplier.
- Finding suppliers is a key step for any e-commerce business, but securing funding is what allows you to act on those opportunities.
Why You Might Want to Search for a Seller on Amazon
At first glance, this might seem like a niche need. You find a product, you buy it, end of story. Right? Well, not always. There are some really solid reasons why you’d want to track down a specific seller.
For the everyday shopper, it could be about loyalty. You bought a set of fantastic kitchen knives from “BladeMaster Co.” and now you want to see if they sell a sharpening stone or other cutlery. Going directly to their “storefront” is way easier than trying to guess keywords.
But from a business perspective- and here at Eboost Partners, this is where our ears perk up- the reasons are even more compelling. Perhaps you’re looking to source products for your own retail business. Finding a reliable seller with a consistent, high-quality product line on Amazon can feel like striking gold. Of course, another key strategy for many sellers involves looking abroad, such as sourcing from Alibaba for Amazon FBA to find unique manufacturing partners. You can vet their products, check their customer service history through reviews, and potentially find your next big inventory win.
On the flip side, you might be checking out the competition. Seeing what your top competitors are selling, how they price their items, and how they present their brand can provide invaluable market intelligence. It’s a fundamental part of building a business strategy. Finding the right supplier or understanding the competitive landscape is a huge first step. Of course, the next is often securing the capital to act on that information, whether it’s for a large inventory purchase or a marketing push.
How to Find a Seller on Amazon via the Product Page
Okay, let’s start with the most common and direct method. This is your go-to when you’ve already found at least one product from the seller you’re interested in.
It’s incredibly simple.
- Navigate to the Product Listing: Go to the page of any item sold by the seller.
- Look for the “Sold by” Information: On the right-hand side of the page, in the buy box where you see the “Add to Cart” and “Buy Now” buttons, look for the text right below. You’ll see “Ships from” and “Sold by.”
- Click the Seller’s Name: The name next to “Sold by” is a blue hyperlink. Click on it.
That’s it! Clicking that link will take you to the seller’s detailed information page. Here, you can read customer feedback, see their business address, and most importantly, find a link to their Amazon storefront. Just look for a link that says something like, “[Seller Name] storefront” or “Visit the [Seller Name] Storefront.” One more click, and you’re Browse their entire catalog. Easy, right?
How to Search for a Seller on Amazon Using the Search Bar
Now, what if you don’t have a specific product page handy, but you know the seller’s name? Can you just type it into the main search bar? Well, yes and no. It’s a bit quirky.
Amazon’s search algorithm prioritizes products, not sellers. So, if you type “BladeMaster Co.,” you might get a mix of their products, competitor products, and other items with similar keywords. It can be a mess.
But there’s a workaround. Here’s the trick:
- Type the Seller’s Name into the Amazon search bar.
- Filter by Brand: On the left-hand sidebar (you might have to scroll down), you’ll see a “Brand” filter. If the seller has registered their name as a brand on Amazon, their name should appear here. Ticking that box will narrow the results significantly to just their products.
This method works beautifully for established brands but can be hit-or-miss for smaller, third-party sellers who haven’t gone through the Amazon Brand Registry process. It’s a great tool, but not a guaranteed one.
Using Amazon’s Seller Profile URL Directly
This one’s a bit of a power-user move, but it’s the most surefire way to find a seller if you know their exact name or, even better, their Seller ID.
Every seller on Amazon has a unique storefront URL. The structure is usually pretty simple. You can often find a seller by using this format:
https://www.amazon.com/s?me=SELLER_ID
or
https://www.amazon.com/seller/SELLER_NAME
The hard part is finding their exact Seller Name or ID. The SELLER_NAME needs to be exactly what they use on the platform, spaces and capitalization included. The SELLER_ID is a long alphanumeric string you can sometimes find in the URL when you’ve clicked on their profile from a product page. This is just one of many identifiers on the platform; understanding the differences between an Amazon ASIN, SKU, FNSKU, and UPC is key for any serious seller.
Honestly, this isn’t the most practical method for a casual search, but if you’re a business that frequently deals with the same suppliers, saving their storefront URL or Seller ID is a great way to create a direct sourcing bookmark.
How to Contact a Seller on Amazon
So you’ve found the seller. Now what? Maybe you have a question about a product, want to inquire about a bulk purchase, or have an issue with an order. Contacting them is built right into the platform.
Once you’re on the seller’s profile page (the one you get to by clicking their name on a product page), look for a button that says “Ask a question.”
Clicking this will open up a chat interface with the Amazon Seller Messaging Assistant. It will often try to guide you with automated responses first, but you can typically navigate it to send a direct message with your specific question. This is the official and safest way to communicate with a seller, as Amazon keeps a record of the conversation to protect both you and the seller.
Tips for Verifying a Seller’s Credibility
This is huge, especially if you’re considering a B2B relationship. Just because someone is on Amazon doesn’t automatically mean they’re the perfect partner for your business. Think of it like doing due diligence before making a big investment.
Here at Eboost Partners, we’re all about smart financial decisions, and vetting a supplier is a critical one. Here’s what to look for:
- Seller Ratings and Reviews: This is the obvious first step. Look at their overall star rating and the percentage of positive feedback over the last 30, 90, and 365 days. Don’t just look at the score; read the actual reviews. Are the complaints about shipping (which can sometimes be Amazon’s fault with FBA) or about product quality?
- Longevity: How long have they been selling on Amazon? A seller with years of positive feedback is generally a safer bet than one that just popped up last week.
- Storefront Professionalism: Do they have a branded storefront? Is their product information clear and well-written? Do they have consistent branding across their products? It shows they’re serious about their business.
- Responsiveness: If you send them a question, how quickly and professionally do they respond? This gives you a direct sense of their customer service.
Doing this homework upfront can save you a world of financial and logistical headaches later. A reliable supplier is as crucial to your cash flow as a reliable source of funding.
Learn More: Amazon Seller Financing Requirements Explained
From Searching Sellers to Becoming a Success Story
Let me take a step back for a moment. All this talk of finding sellers, vetting suppliers, and analyzing competitors often points to one thing: entrepreneurial ambition. Maybe you’re doing this research because you’re ready to launch your own product or scale up your existing e-commerce business.
If that’s you, you know that finding the right product is just one piece of the puzzle. The next, and often biggest, hurdle is capital. You need money for inventory, for a solid marketing launch, for branding, and for all the little things that pop up. That’s where the dream can stall.
But it doesn’t have to. Here at Eboost Partners, we specialize in turning that ambition into reality. We’re not a bank; we’re a financial partner dedicated to helping small businesses thrive. We’ve seen countless entrepreneurs turn their Amazon research into six or seven-figure businesses.
We help by providing straightforward funding solutions tailored for businesses like yours:
- Flexible Loan Amounts: Whether you need $5,000 for your first big inventory order or up to $2 million to scale dramatically, we have solutions that fit, including our dedicated Amazon business loan program.
- Manageable Repayment: With terms up to 24 months, you can grow without feeling choked by immediate repayment pressure.
- Simple, Automatic Payments: We set up automatic daily or weekly payments so you can focus on running your business, not on remembering due dates.
If you’re ready to move from searching for sellers to becoming a top seller, let’s talk. A conversation with us can give you a clear picture of what’s possible for your business.
Can You Search Amazon by Seller Name?
Let’s address this common question head-on. The short answer is yes, but it’s not as clean as a Google search. As mentioned earlier, using the main search bar and then filtering by “Brand” is the best approach. There is no dedicated “search by seller” function.
Think of Amazon’s structure like a massive shopping mall. The mall’s directory is organized by product category (electronics, clothing, etc.), not by the names of the individual stores. You have to know where to look to find a specific shop. It’s a product-first ecosystem, which makes sense for their business model but can be a small frustration for users trying to do something different.
Limitations When Searching for Sellers on Amazon
It’s important to be realistic about the platform’s constraints. You might run into a few walls:
- No Central Seller Directory: There’s no public phonebook of Amazon sellers you can browse. You have to start with a product or a brand name.
- Inconsistent Naming: A seller’s legal business name might be different from their Amazon storefront name, which can be different from their brand name. This can make searching a challenge.
“Fulfilled by Amazon” (FBA) vs. “Fulfilled by Merchant” (FBM): Sometimes, the “Ships from” and “Sold by” will be different. “Sold by [Seller Name]” and “Ships from Amazon” means the seller uses FBA. This is a good sign of a serious seller, but the contact point is still the seller, not Amazon, for product-specific questions.
Frequently Asked Questions – how to search for a seller on amazon
Yes! Once you navigate to the seller’s storefront using the methods above, you’ll see their entire product catalog listed. You can then browse by category or search within their store.
Not directly with a dedicated filter. The closest you can get is filtering by “Brand” on the search results page, which often works for sellers who have branded their store.
You bet. On a seller’s storefront page, you’ll often see a “+ Follow” button. Clicking this will add the seller to your list of followed brands, and you may see their new products or deals on your Amazon homepage.
The most reliable way is to find one of their products, click on their hyperlinked seller name under the “Sold by” section, and then click the “Visit the [Seller Name] Storefront” link on their profile page.
For privacy reasons, you can’t search for individual customer profiles. You can only search for registered third-party sellers through their storefront or brand name.
Go to their seller profile page and click the “Ask a question” button. This is the official and secure method for communication.
